Article 4.5 — What is Release Promotion and How Do I Request It?

Release promotion is a coordinated, full-scale rollout strategy built around your release date. It combines multiple marketing tools to create maximum impact when your music drops.

What a release promotion plan typically includes:

• Pre-release buzz building (teasers, countdowns, pre-save campaigns)
• Playlist pitching (submitted 4 to 6 weeks early)
• Influencer seeding on TikTok and Instagram
• Paid ads campaign launching on release day
• Press and blog outreach
• Social media content calendar
• Post-release performance monitoring

How to request release promotion:

Step 1 — Contact your BeChorus artist manager at least 4 to 6 weeks before your planned release date

Step 2 — Share your release details:

• Track title and genre
• Release date
• Target audience and markets
• Budget (if applicable)

Step 3 — Our team builds a custom promotion plan tailored to your release

Step 4 — You review and approve the plan

Step 5 — Execution begins on the agreed schedule

Important: The earlier you plan, the better your results. Last-minute promotion campaigns are significantly less effective than planned rollouts.