Article 5.5 — What is a Release Strategy and How Does BeChorus Build One?
A release strategy is a structured plan that maps out every step of your release — from the first teaser to post-release promotion — to make sure your music launches with maximum impact.
Why you need a release strategy:
Dropping music without a plan means losing momentum. A proper strategy builds anticipation before release, drives streams on day one, and keeps your music growing in the weeks after.
What BeChorus includes in your release strategy:
Pre-Release Phase (4 to 6 weeks before)
- Release date selection
- Cover artwork and visual identity finalized
- Pre-save campaign launched
- Playlist pitching submitted
- Teaser content created for social media
- Press and blog outreach begins
Release Week
- Music goes live on all platforms
- Music video or visualizer premieres
- Influencer content goes live
- Paid ads campaign launches
- Social media posts and stories go live
Post-Release Phase (2 to 4 weeks after)
- Performance data reviewed
- Additional content pushed (behind the scenes, lyric breakdowns, etc.)
- Playlist follow-ups
- Audience retargeting campaigns
- Growth report delivered to artist
How to get a release strategy:
Contact your BeChorus artist manager at least 4 to 6 weeks before your planned release date. The earlier you start planning, the stronger your launch will be.
Remember: A great song with a poor strategy will always underperform. A great song with a great strategy gives you the best possible chance of breaking through.