Article 6.3 — How to Read Growth Reports
Growth reports show you how your artist profile and music catalogue are growing over time — not just in streams but in followers, listeners, and overall reach.
Where to find your growth report: Dashboard → Analytics → Growth
What your growth report tracks:
Listener Growth:
Metric | What It Means |
|---|---|
Monthly Listeners | Total unique listeners in a rolling 28-day window |
Listener Growth Rate | Percentage increase or decrease compared to previous period |
Peak Listener Count | Your highest ever monthly listener count |
Listener Retention | How many listeners return after their first stream |
Follower Growth:
Metric | What It Means |
|---|---|
Total Followers | Combined followers across all connected platforms |
New Followers | Followers gained in the selected time period |
Follower Growth Rate | Week-on-week or month-on-month growth percentage |
Follower to Listener Ratio | How many of your listeners are converting to followers |
Catalogue Growth:
Metric | What It Means |
|---|---|
Total Releases | Number of active releases in your catalogue |
Catalogue Streams | Total streams across your entire catalogue not just latest release |
Evergreen Tracks | Older tracks that continue to stream consistently |
Release Impact | How each new release affects overall catalogue performance |
How to use growth data:
- If your listener growth is high but follower growth is low — your music is being discovered but not converting. Focus on stronger calls to action in your content.
- If your evergreen streams are high — you have catalogue depth. Use this in pitches to playlist curators and brands.
- If growth spikes during a campaign but drops after — your organic presence needs strengthening between releases.