Article 4.4 — How Do Ads Campaigns Work?

BeChorus runs paid digital advertising campaigns to put your music in front of targeted audiences across major platforms.

Platforms we run ads on:

How the campaign process works:

Step 1 — Strategy & Budget Planning Our team works with you to define your campaign goal, target audience, budget, and timeline.

Step 2 — Creative Assets We prepare or use your existing music video, visualizer, or short clip as the ad creative.

Step 3 — Audience Targeting We build a custom audience based on:

• Genre and music taste
• Age and location
• Listening and social media behaviour
• Lookalike audiences based on your existing fans

Step 4 — Campaign Launch Ads go live and we monitor performance daily — adjusting targeting and creative as needed.

Step 5 — Reporting At the end of the campaign you receive a full report showing:

• Total reach and impressions
• Click-through rates
• Streaming uplift
• Cost per result

To discuss an ads campaign, contact your BeChorus artist manager or email [email protected]