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Article 2.5 — How Do I Set a Release Date?

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Bhubai

You choose your own release date during the submission process.

Things to keep in mind:

  • Minimum lead time — Submit at least 7 days before your desired release date for standard delivery
  • Playlist pitching — If you want to be considered for Spotify editorial playlists, submit 4 to 6 weeks early
  • Friday releases — Industry standard is Friday. Most artists release on Fridays to align with New Music Friday playlists globally
  • Pre-save campaigns — If BeChorus is running a pre-save or pre-order campaign for your release, extra lead time is needed

Once a release date is confirmed and the music is delivered to platforms, changing the date can be difficult. Plan carefully before submitting.

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